IBM Way: Insights into the World's Most Successful...

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IBM Way: Insights into the World's Most...

IBM Way: Insights into the World's Most Successful Marketing Organization

Name: IBM Way: Insights into the World's Most Successful Marketing Organization
ISBN: 9780063370432

Buck Rodgers

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IBM is one of the greatest sales and marketing organizations ever assembled. Established over seventy years ago, it now employs 400,000 people and generates $50 billion a year in revenue. Yet it operates more like a cottage industry than a huge multinational organization.

How does IBM do it? That's what even the most successful companies want to know. Now Buck Rodgers, the man who has personified "the IBM way," describes for the first time the reasons behind its extraordinary achievements. He has not written a company history, or an exposé, or a book on management theory. He has written a book about everything that makes IBM IBM, as only an insider could.

ปี:

2011

สำนักพิมพ์:

HarperCollins

ภาษา:

english

ISBN 10:

006203233X

ISBN 13:

9780063370432

ไฟล์:

EPUB, 1.90 MB